The Unit Economics Every Founder Should Know: CAC, LTV, Payback and Margin
Before you spend on growth, know what a customer costs and what one is worth. Five numbers, worked examples in dollars and rupees, and the traps to avoid.
Business
Startups, pricing, marketing and leadership — practical lessons from people building companies right now.
Readers’ favourites in Business
Remote Teams That Actually Ship: The Habits That Matter More Than Tools
Slack, Zoom and a project board do not make a remote team productive. Written decisions, protected focus time and small visible work do. A practical playbook.
Five Customer Interview Questions That Reveal What People Will Actually Pay For
People are polite in interviews, which makes most feedback useless. Five questions about past behaviour that cut through the niceness and point to real demand.
Choosing Between Freelancers and Full-Time Hires: A Decision Framework
The right choice depends less on cost and more on how long the need lasts and how much context the work requires. A practical framework to decide.
Building a Referral Program That Turns Customers Into a Sales Channel
Most referral programs fail quietly because the incentive, the timing, or the ask is wrong. Here is how to design one people actually use.
Delegation Without Losing Control: A Framework for Overloaded Founders
Delegating is not about letting go of everything at once. A leveled approach lets founders hand off work while keeping outcomes on track.
Pricing Psychology: How Anchoring and Tiers Shape What Customers Choose
Price is never judged in isolation. A look at anchoring, the decoy effect, and framing, and how to use them honestly in pricing design.
Writing Cold Outreach Emails That Actually Get Replies
Most cold emails fail before they are even read. A practical look at research, structure, and follow-up that gets a response instead of silence.
Customer Churn: Common Causes and Practical Fixes
Losing customers quietly costs more than most founders realize. A practical look at why customers leave and what actually brings churn down.
Setting OKRs for a Small Team Without the Corporate Baggage
OKRs can bring real focus to a small team, or become another layer of bureaucracy. Here is how to keep them lightweight and useful.
Building a Brand When You Do Not Have a Big Budget
A strong brand is built through consistent small decisions, not expensive campaigns. Here is where to focus limited resources.
Negotiating Your First Commercial Lease or Vendor Contract
General principles for reading contracts carefully and negotiating fairly, before you sign something that locks you in for years.