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Spotify Shares Jump as Paying Subscribers Hit 306 Million and Margins Reach a Record

Spotify added six million paying subscribers in the third quarter to reach 306 million, beat its own targets and posted a record gross margin, sending its shares up about 9% despite missing earnings-per-share forecasts.

White earbuds and a smartphone showing a colourful music app on a wooden table
White earbuds and a smartphone showing a colourful music app on a wooden table
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    Spotify shares rose sharply on Thursday, 22 October 2026, after the music streaming company reported stronger-than-expected subscriber growth and a record gross margin for the third quarter. Hypebot reported the stock at $574.63 by midday, up 9.38%, after it had been down about 6% for the year before the report.

    The results

    Measure (Q3 2026)Result
    RevenueAbout €4.97bn, up 16% (14% at constant currency); roughly in line with forecasts
    Monthly active users788 million, up 11%
    Premium subscribers306 million, up 9%; 6 million added, 1 million above guidance
    Gross margin33.0%, a third-quarter record
    Operating income€672 million
    Ad-supported revenue€482 million, up 9–10%
    Premium revenue€4.487bn, up 17%
    Earnings per share2.48 vs 2.84 expected (a miss)

    Sources: TheWrap, Hypebot and Investing.com.

    Advertising picks up

    Advertising revenue growth accelerated to about 9–10%, from 3% in each of the first two quarters, a relief for investors who had worried about Spotify's ad business. Co-chief executive Alex Norström said the company's commitments "landed either in line or better than expected," according to Investing.com.

    Expanding beyond music

    • Audiobooks will expand from 22 markets to more than 180 by the end of the year.
    • Creator Memberships have launched in 34 markets.
    • Spotify signed a new multi-year deal with podcaster Joe Rogan.

    Outlook

    Q4 2026 guidanceFigure
    Revenue€5.2bn
    Operating income€820m
    Monthly active users818 million
    Subscribers316 million
    Gross margin33.8%

    Management said growth in operating expenses peaked in the third quarter and will moderate in 2027. Spotify has bought back about $1.1 billion of shares so far this year.

    This article is for information only and is not investment advice.

    Sources

    Written by Raj

    Founder & Editor

    I write HorizonDesk: practical, no-hype articles on technology, money, business and the vehicles we drive. Everything here is something I’ve researched, tested or wanted explained clearly myself.