Choosing a Business Structure: A General Overview for New Founders
Sole proprietor, partnership, or company? An illustrative, non-jurisdiction-specific look at how to think through the decision.
Hiring Your First Employee Without Getting It Wrong
Your first hire changes how the business runs long after they join. A practical guide to deciding, finding, and onboarding well.
Writing a One-Page Business Plan That You Will Actually Use
Skip the forty-page document nobody reads. Here is how to fit the decisions that matter onto a single page and keep it alive.
Seven Cash-Flow Mistakes That Sink Profitable Small Businesses
Profitable on paper, broke in the bank. The seven cash-flow mistakes behind most small-business crunches, and a simple 13-week forecast to avoid them.
How to Price Your First SaaS Plan Without Leaving Money on the Table
Most first-time founders underprice. How to pick a value metric, design three tiers that sell the middle one, and test price increases without losing customers.
The Unit Economics Every Founder Should Know: CAC, LTV, Payback and Margin
Before you spend on growth, know what a customer costs and what one is worth. Five numbers, worked examples in dollars and rupees, and the traps to avoid.
Five Customer Interview Questions That Reveal What People Will Actually Pay For
People are polite in interviews, which makes most feedback useless. Five questions about past behaviour that cut through the niceness and point to real demand.